BOrn digital, SavOir Flair launched in 2009 as the Middle East’s first Online magazine. NOw a pOwerful multi-media brand, its award-winning cOntent and breathtaking phOtOgraphy span sOcial media, a bilingual dOt-cOm, a pOdcast, videO Originals, and — in 2020 — a cOffee-table bOOk, ‘SFX’, published by AssOuline.